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In a free market system, the brand name is one of the most important elements for the successful exploitation of products and / or services!
The identity of a product, of a service or of a company is represented in public by the brand. The brand is the formula, which combines all elements of the marketing mix: Development of a product and/or service, positioning, price, product design, benefits etc.
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Basics
- Marks protection
- Marks registration
- List of goods/services
- Time table